Problems & Personas
Product: Pop-Up Coffee Shop-Bar
Leads
1: engaged couples/planners planning a wedding
2: church events
3: craft fairs/farmers markets
4: work parties
5: summer parties, holiday themed parties
Characteristics
1: Important monumental occasion, formal, high stress, emotional
2: it depends on size, usually medium to low stress
3: creative, artists, small business owners, elderly, freelancers, farmers, gardeners, etc.
4: semi formal, corporate,
5: can be laid back, usually more families, mixed crowd depending on party:
Teen/Young adult pool party vs. Family Reunion Christmas party
Common Themes
People planning events for medium-larger groups of people
How might you find and reach these people?
Linked In, Instagram, Invitation/RSVP sites/apps,
How much is the problem likely worth to them?
Depending on the type of crowd, it will mean more some than others. I imagine the wedding planners and work event planners would be expecting more and would care the most.
Why is solving this problem important to them?
At big and even memorable events like these, people want to enjoy themself while having the appropriate energy and have something that brings everyone together at the event that's convenient and unique.
How well does the solution you’ve chosen address their problem?
It solves the 5 problems listed below.
5 General problems:
The Inconvenience of having to find and pay for parking
FOMO – Where and how is everyone getting their drinks before they come to the event/party?
Need energy and something classy
Low quality and underwhelming coffee
Easy customization
2 products/solutions:
Rent a coffee bar – pick your theme
Pop-up street vendors and event planners
