How to give people what they didn’t know they needed 

Here’s what I learned in Sales and why you should too:  

  • You as a buyer must analyze every possible scenario and research facts and reviews of the product you plan to purchase  

  • You must put yourself in your potential client’s shoes. What would be their thought process, and how long would they continue until they decide to purchase x?  

  • You must identify your customers or audience and figure out what they deal with, how they operate, and what they expect from you and/or your product.  

  • Communication is key:   

  • Give them a reason based on their persona why to run to your product.  

  • Decipher the most effective ways to reach your audience and clients and how to meet their needs.   

  • Don’t expect an immediate positive response but appreciate everyone you receive   

My plans for my future coffee business:   

  • Meet people where they’re at: Have an event service catering towards Weddings, Mixers, Holiday parties, themed watch parties, Ministry Events, etc.   

  • Collaborate with other Creators and Brands:   

  • Build a Menu and theme around the setting of the event.  

  • Create a unique community: Artists, Creators, Event Planners, Ministry Leaders, etc.   

  • Have a semi-stationary setup: make it inviting to business people, artists, and families.   

  1. Content Created:   

    • Sales Sequence   

      https://1drv.ms/w/c/1c836f5cb1693516/Ea7SzNjE3E5PrI2nxa4QMPYBy24JjWJBKdUm9P2RNPno7w?e=eb3aC6

  2.   How I plan to approach Sales in the future:  

    • Create a partially automated system  

    • Have a Head of Sales   

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Problems & Personas